Tackling TRPs

IN Media Watch Briefs | 12/05/2010

In order to review the existing Television Rating Point (TRP) system, the government hasset up a committee headed by FICCI secretary general Amit Mitra. It is expectedto address issues related to accuracy, accountability, transparency andobjectivity in the TRP generating system.  It will look at how toprevent the impact of misleading TRPs and examine the feasibility ofsetting up an alternative body through legislation to generate TRP ratings.