The latest Tehelka’s sting expose Operation Kalank, aired on Aaj Tak and Headlines Today (
The Sevanti Ninan’s curtain-raiser article (Oct 27, 2007) in the Hoot, though welcomed this expose, was the first to raise the question as to the timing of the article—Why now? A day later when the full expose was aired on Aaj Tak and the Headlines Today, the author of this article had taken a sample of 12 days news papers (Oct 27-Nov 7, 2007) comprising – The Times of India, The Hindustan Times, The Hindu, The Indian Express, and The Pioneer --- for a normative evaluation and an analysis of print media response to what one could describe as the most sensational expose since the defence deal expose on this web portal in the last one decade.
Apart from such a normative evaluation, this article hypothesises about a theoretical interpretation called Inoculum Effect on the probable impact of such sting operations which might deliver a message exactly opposite to what was intended, to the people who are going to decide the fate of Modi’s government in the next month. At the present the article limits itself to laying down the hypotheses based on the popular perceptions of median analysts but the corroboration of the last hypothesis emerges in the summative evaluation once the fate of Modi’s government in the next elections is decided next month.
The Hypotheses
Actually the article consists of a cluster of hypotheses. There are three hypotheses in all.
H1. The Tehelka’s expose suffered from lack of proper aim, objective, relevance and social depth in terms of media management.
H2. The way the presentation was chosen was not appropriate to a human interest story of this kind, especially it ran against the spirit with which It was done so painstakingly. The overdoses of graphics, commercials, besides theatrical style, all rendered the expose into shot of a horror film than something dealing with harsh reality and bitter truths of the things happened 5 years ago.
H3. The strange unanimity among the different columnists of different news papers expressing apprehensions of possible immunizing effect of the story on the people a short time before elections might lead to an Inoculum Effect.
The print media sample analysis was restricted to the Editorials and Edit-page articles which usually reflect the mandate of the concerned news paper on such sensitive issues of national importance. The content of the Editorials and the Edit page articles was examined against a possible agreement among different authors of different news papers on the following: timing, purpose, relevance, similar role of Congress earlier, promoting electoral prospects Modi’s government, way of presentation with graphics, theatrical style and breaks with innumerable commercials. Strangely there is 95% unanimity among the columnists though the newspapers they write are different with different mandates. The methodology adopted is simple qualitative analysis similar to the one followed by Tristan Mattellart—French Television confronts urban revolts (Global Media Communication 2(2): 243-250, 2006). Since the sample chosen is very small, study did not go for statistical analysis for the results would not be significant for any meaningful interpretation.
Where as The Times of India, The Hindu and The Pioneer had not written any Editorials on this issue, The Indian Express (Oct 27,2007) and The Hindustan Times (Nov 3, 2007) had written one Editorial each in respective news papers.
However, there were Edit-page articles in all the papers with The Hindustan Times, among the five news papers, running nearly three Edit-page articles including one Silence of the lambs (Nov 1, 2007) from the Shoma Chaudhury, Editor, Features, Tehelka itself. The Indian Express has published two Edit page articles; one as part of TV Review by Sailaja Bajpai and another by Talveen Singh—Muslim Problem is About Justice (Oct 30, 2007).
The Editorials of The Indian Express (
In fact the Tehelka’s sting operation—operation kalank—has not brought out any new. It was a junk both journalistically (P.Eric Louw, The Media and Political Process, 65: 2005) and legally (Sting Operation by Media: Ajay Dash, 2007). Whereas legal escape routes for the story and the characters involved in it were many (Stung Gujarat Lawyer says he read out "Script" Oct 28,2007, The Hindustan Times -- First Page Anchor Item: Reported by Rathin Das), Shailaja Bajpai, Talveen Singh and Poonam Saxena and Vidya Subrahmaniam pointed out the use of graphics, besides innumerable commercials, to give it a commercial tinge.
Vidya Subramaniam in her article, The Sting in its social and ethical context has written that, ‘Finally, there is the matter of how the sting was presented. The television channels chose the thriller format for a footage that was so graphic in itself that it required no further embellishment. Yet, in the hands of exploitative anchors, the gore and death became voyeuristic melodrama, complete with teaser-trailers that promised more and commercial breaks that stretched on and on-in evident admission that somebody’s misery was somebody’s bottom-line" ( Nov 7, 2007, The Hindu Edit Page article).
Even a child in
However, it offered enough ammunition for the media experts and mass communicators how such an unthoughtful sting operations deliver the messages exactly opposite its objectives. It was not only a failure of media management but was also a case of reverse spin doctoring leading to possible Inoculum Effect (P.Eric Louw, 2005).
It was a failure of media management because it failed to perceive and discern whether such large scale communal riots take place for days together without an obvious support from the local leadership and the Government at the helm of affairs. Nagamallika in her doctoral thesis on the "Coverage of Communal Riots in Hyderabad’’ (Ph.D Thesis, 2002, University of Hyderabad) had clearly brought out how communal riots were engineered by the successive Congress leaderships to destabilize and pull down the Chief Ministers in Andhra Pradesh.
She, in her elaborate analysis in the ‘Discourse’ out lined the difference between a spontaneous communal violence, which lasts only a few hours or maximum a day, with the toll being restricted to single digit, and the property destruction to a bare minimum, and an organized communal violence in which hired criminal gangs perpetrate heinous crimes comparable to the level of Gujarat riots 2002. Only communal riots engineered by the political leadership and the government would continue for a number of days taking the toll to hundreds/thousands with millions worth property subjected to worst destruction. This is the characteristic feature of organized violence.
The Communal riots engineered by the politicians, be them from the BJP, MIM or Congress, would have some important objectives like to drive out one community or religious group from a particular area, which is gaining a real-estate value or to expand a religious group base in the area of another religious group or to constantly foment communal hatred for sustained electoral victories. Nagamallika had shown all these three combinations had played their havoc in
Obviously the media managers of Tehelka failed to understand these implications before planning for such a sting and airing it later. As a result, a reverse of the intended objective has loomed large (Pankaj Vohra, The Hindustan Times
Pankaj Vohra in his Edit-page article –In Modi’s best Interests – wrote that, "But, in fact, to any perceptible mind, the telecast could be aimed at helping Narendra Modi, who is currently fighting a tough battle within the Sangh Parivar. The sting has helped revive the communal agenda, which was so pronounced during the State Assembly polls in 2002" (
In reply to this, Shoma Chaudhury couldn’t offer any constructive explanation towards media’s social responsibility and relevance to the society in times of need except justifying the sting on the basis the pains it had taken to expose these base realities. What she forgot was that none of the frames shown on TV screen would stand for a legal scrutiny (Ajay Dash: 2007).
Kanchan Gupta in his Edit –page article—Half Truths don’t help Muslims-- appeared in The Pioneer (
Taking one step ahead of all these writers, Kingshuk Nag asked for an immediate dismissal of Modi’s government, in his article, Polls don’t tell whole story out of an illusory apprehension that Modi may be voted back to power despite such gory past of his governance (The Times of India, Oct 30, 2007 Edit Page article). He also demanded a judicial inquiry in the light of these fresh revelations to bring to book the culprits which obviously includes Modi too. But, judging by the same yardstick what should be done to the Congress governments and leaders both in
For that matter, have inquiry commissions have ever yielded anything tangible for the society to gauge as relief to the victims? Eminent lawyer, K.G. Kannabiran who has analyzed in built flaws in the inquiry commissions thus far constituted in his article Inquiry Commission - No Substitute (PUCL Bulletin, May 2001) held that "Is the Commission of Inquiry Act a substitute for criminal prosecution? It is not. It is not part of the criminal justice system. Even if a sitting sessions judge is appointed under the Act, the powers wielded by him as a sessions judge will not be available to him. It is a method available to the Government to gather information with regard to a matter of public importance. It does not judge the issue as a court does. A commission of inquiry also cannot be a substitute for investigation under the provisions of the criminal procedure code…….The obligation to set in motion the criminal justice system on the occurrence of the crime can neither be substituted by any other device nor dispensed with."
Similar views were echoed in the article of Talveen Singh -- Muslim problem is about justice – (Indian Express Edit Page article,
In the ultimate analysis, all the writers of the Edit -page articles of different news papers have expressed similar fears that Tehelka’s expose might lead Modi for a third time BJP’s victory in view of the semiotics that the powerful visuals conveyed to the larger population of the State. The near unanimity among different columnists is surprising in this regard.
Firstly, it might consolidate the Hindus, who had hither to disagreed with the ways of Modi and his governance, out of fear of backlash from Muslims if Modi is defeated? Secondly despite the Tehelka’s best expose, the apparent inaction or failure of any authority to legally book Modi on the basis of expose might portray him as an insurmountable and unquestionable hero, an image which had taken beat since the post-Godhra riots in 2002. Usually the
Against the backdrop, the Tehelka’s expose might have served as inoculum for reverse spin doctoring, enhancing the electoral prospects of Modi and BJP as well. If the latest CNN-IBN opinion polls were to be believed, the BJP has certainly utilized the Tehelka’s expose for its positive gains due to inoculum effect. (Modi has clear edge but he isn’t invincible. The Indian Express
It was exactly much the same way George Bush got elected second time with thumping majority following telecasting of Osama Bin Laden’s message to Americans to over throw the Bush government in 2004. Eric Louw (2005) sought to explain how the process of spin – doctoring helped
It is open to see once the election results trickle out--whether this normative evaluation, based on media perceptions, as reflected by the columnists in different print media, stands vindicated or not. Such a summative evaluation is very crucial to the hypotheses made in this article as of now.
This apart, media management wise, Vidya Subramanian is right in pointing out that ‘Tehelka unveiled its latest sting at a time when the phrase was in bad odour from overuse. Too many fake stings had damaged way too many reputations, and it was with some trepidation that viewers approached the latest script, theatrically narrated television style’.
Perhaps, this might serve as an eye opener to all those media managers who plan for such sting operations in future. Sting operations not only require technical supremacy but also need social depth and relevance to the times, besides the clear objectives that it would meet.
References:
Sevanti Ninan: Tehelka’s election-time tinder box:
Tristan Mattelart: French Television Confronts Urban Revolts. Global Media Communication. 2(2). 243-250. 2006.
Talveen Singh: Muslim Problem is about Justice, The Indian Express Edit Page article,
Ajay Dash: Sting Operation by Media, Universal Publishers,
Ghosts do not lie: Editorial, The Indian Express, Oct 27. 2007.
Kingshuk Nag: Polls don’t tell whole story, The Times of India. Edit Page article.
Shailaja Bajpai:TV Review
Poonam Saxena: Sting back in the tale. The Hindustan Times, Edit Page article.
Rathin Das: Stung
Pankaj Vohra: In Modi’s best Interests. The
Shoma Chaudhury: Silence of the lambs. The Hindustan Times, Edit Page article.
1984,
Kanchan Gupta: Half-truths don’t help Muslims. The Pioneer, Edit-page article.
Vidya Subrahmaniam: The Sting in its social and ethical context. Edit Page article. The Hindu
Modi has clear edge but he isn’t invincible. The Indian Express.
Eric Louw P: The Media and Political Process. Sage Publications,
Nagamallika G: Coverage of Communal Riots in
Kannabiran, K.G: Inquiry Commission, No Substitute. PUCL Bulletin. 2001.