TELEVISION

BY Indira Akoijam| IN Statistics | 04/04/2012
This list includes TAM figures from TAM Media Research, list of TV channels from the website of Ministry of Information and Broadcasting, data on cable operators released by Telecom Regulatory Authority of India, the television industry figures from
Compiled by Indira Akoijam
 
FICCI- KPMG REPORT 2013
 
 
INDIAN MEDIA & ENTERTAINMENT SECTOR
 
 
The Indian M&E industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent.
 
The industry is estimated to achieve a growth rate of 11.8 percent in 2013 to touch INR 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.
 
TELEVISION
 
OVERALL INDUSTRY SIZE AND PROJECTIONS
 
Overall industry size (INR Billion) (For Calendar Years)
 
2008
2009
2010
2011
2012
Growth in 2012 over 2011
2013p
2014p
2015p
2016p
2017p
CAGR
(2012-17)
TV
241.0
257.0
297.0
329.0
370.1
12.5%
419.9
501.4
607.4
725.0
847.6
18.0%
Print
172.0
175.2
192.9
208.8
224.1
7.3%
241.1
261.4
285.6
311.2
340.2
8.7%
Films
104.4
89.3
83.3
92.9
112.4
21.0%
122.4
138.3
153.6
171.7
193.3
11.5%
Radio
8.4
8.3
10.0
11.5
12.7
10.4%
14.0
15.4
18.7
22.7
27.4
16.6%
Music
7.4
7.8
8.6
9.0
10.6
18.1%
11.6
13.1
15.3
18.3
22.5
16.2%
OOH
16.1
13.7
16.5
17.8
18.2
2.4%
19.3
21.1
23.0
25.0
27.3
8.4%
Animation and VFX
17.5
20.1
23.7
31.0
35.3
13.9%
40.5
46.8
54.3
63.1
73.4
15.8%
Gaming
7.0
8.0
10.0
13.0
15.3
17.7%
20.1
23.8
30.9
36.2
42.1
22.4%
Digital Advertising
6.0
8.0
10.0
15.4
21.7
40.9%
28.3
37.1
48.9
65.1
87.2
32.1%
Total
580
587
652
728
821
12.6%
917
1059
1238
1438
1661
15.2%
 
 
ADVERTISING REVENUE (INR BILLION)
 
Overall industry size (INR Billion) (For Calendar Years)
2008
2009
2010
2011
2012
Growth in 2012 over 2011
2013p
2014p
2015p
2016p
2017p
CAGR
(2012-17)
TV
82.0
88.0
103.0
116.0
124.8
8.0%
138.6
156.6
180.1
207.2
240.3
14.0%
Print
108.0
110.4
126.0
139.4
150.0
7.6%
162.0
179.0
200.0
222.0
248.0
10.6%
Radio
8.4
8.3
10.0
11.5
12.7
10.4%
14.0
15.4
18.7
22.7
27.4
16.6%
OOH
16.1
13.7
16.5
17.8
18.2
2.4%
19.3
21.1
23.0
25.0
27.3
8.4%
Digital Advertising
6.0
8.0
10.0
15.4
21.7
40.9%
28.3
37.1
48.9
65.1
87.2
32.1%
Total
221
228
266
300
327
9.1%
362
409
471
542
630
14.0%
 
TV INDUSTRY SIZE IN INR BILLION
 
 
S. NO.
 
YEAR/ REVENUE
REVENUE (INR BILLION)
TOTAL REVENUE (Figures are rounded to nearest integers and may not add up exactly to column totals)
(INR BILLION)
SUBCRIPTION
ADVERTISEMENT
1.
2007
140
71
211
2.
2008
158
82
241
3.
2009
169
88
257
4.
2010
194
103
297
5.
2011
214
116
329
6.
2012*
245
125
370
7.
2013*
281
139
420
8.
2014*
345
157
501
9.
2015*
427
180
607
10.
2016*
518
207
725
11.
2017*
607
240
848
 
Note- * projected
 
GROWTH IN NUMBER OF PAID C&S HOUSEHOLDS
 
YEAR
NUMBER OF PAID C&S HOUSEHOLDS (IN MILLION)
PERCENTAGE GROWTH
2011
146
76
2012
154
79
2017*
191
91
 
TELEVISION SALES
 
YEAR
CRT UNITS (IN MILLION)
LCD UNITS (IN MILLION)
LED UNITS (IN MILLION)
PLASMA UNITS (IN MILLION)
TOTAL TV UNITS
IN MILLION
2010
12
3
-
-
15
2011
10
4
1
-
15
2012
8
3
2
-
14
2013
7
3
5
-
15
2014
5
2
8
-
15
2015
4
1
11
1
16
2016
1
-
14
-
15
 
PHASE I DIGITISATION STAGE
 
CITIES
AS OF OCTOBER 31, 2102 in %
AS OF DECEMBER 31, 2012 in %
I&B
MxM
MPA
TAM
INDUSTRY ESTIMATES
Delhi
97
45
50
97
90-95
Mumbai
100
86
70
93
90-95
Kolkata
85
53
45
70
65-70
Chennai
86
49
30
26
25-30
 
SUNSET DATE FOR ANALOGUE CABLE
 
PHASE
GEOGRAPHIES COVERED
PARLIAMENTARY APPROVAL
INDUSTRY ESTIMATES FOR ACHIEVING SIGNIFICANT LEVELS OF DIGITISATION
I
Delhi, Mumbai, Kolkata, Chennai
30 June 2012
March 2013
II
All cities with population greater than 10 L
31 March 2013
March 2013
III
All urban areas (municipal areas)
30 September 2014
December 2015
IV
Rest of India
31st December 2014
December 2016
 
C&S SUBSCRIBERS BY PLATFORM
 
YEAR
ANALOG CABLE
DIGITAL CABLE
DTH
OTHER DIGITAL
TOTAL
2010
68
5
28
8
108
2011*
68
6
37
8
119
2012*
58
19
44
9
130
2013*
48
32
52
9
141
2014*
31
49
63
9
151
2015*
10
67
76
9
162
2016*
5
74
84
9
172
2017*
3
81
90
9
182
 
Note- * estimated
 
ARPU PER MONTH
 
ARPU per month
2012
2013P
2014P
2015P
2016P
2017P
Cable
166
174
194
227
260
289
DTH
170
180
209
236
266
293
 
BROADCASTING INDUSTRY
 
YEAR
ADVERTISEMENT REVENUE
(IN INR BILLION)
SUBSCRIPTION REVENUE
(IN INR BILLION)
SUBSCRIPTION REVENUE OF TOTAL BROADCASTER REVENUE
(IN %)
2012
125
70
36
2013*
139
87
38
2014*
157
116
43
2015*
180
156
46
2016*
207
191
48
2017*
240
224
48
  
VIEWERSHIP SHARE BY GENRES – ALL INDIA
 
GENRE
2012 (% SHARE)
English Entertainment
0.14
English News
0.23
English Movies
0.88
Hindi GEC
30.01
Hindi News
3.18
Hindi Movies
11.93
Regional GEC
20.18
Regional News
2.78
Regional Movies
3.65
Kids
6.47
Music
3.09
Infotainment
1.08
Others
16.4%
   
REGIONAL CHANNELS
 
LANGUAGE
HOUSEHOLDS (MILLION IN HOME STATE)
TELEVISION HOUSEHOLDS (MILLION, PERCENT OF TOTAL HOUSEHOLDS)
C&S HOUSEHOLDS (MILLION, PERCENT OF TOTAL HOUSEHOLDS)
ADVERTISEMENT MARKET SIZE (INR MILLION)
Tamil
17.7
16.4 (93%)
15.9 (97%)
13,500
Telugu
20.9
15.1 (72%)
14.8 (98%)
9,000
Bangla
20.3
9.5 (47%)
8.6 (90%)
7,000
Kannada
13.5
10.0 (75%)
9.9 (98%)
6,200
Malayalam
8.1
7.6 (93%)
7.1 (94%)
6,600
Marathi
24.9
16.8 (67%)
14.9 (89%)
4,100
Bhojpuri*
56.4
16.6 (29%)
11.3 (68%)
1,000
Punjab
5.5
4.8 (87%)
4.3 (91%)
1,500
Oriya
10.0
4.2 (42%)
3.5 (84%)
800
Gujarati
12.7
8.1 (64%)
7.0 (87%)
450