Some kinds of sponsored trips for journalists are not a bad idea. In January the Sikkim government took journalists from Delhi to study how the state had become India’s first fully organic farming state. The trip was meant to coincide with the prime minister's visit to Sikkim to announce this at a sustainable agriculture conference in Gangtok. The result has been a flood of coverage across publications on both a subject and a state that little is written about. This two-pager in the ET Sunday magazine for instance, is both interesting and educative.