It certainly helps to sponsor an event. Quickly scan the profiles of the speakers attending the 2015 Jaipur Literary Festival and whether you are a V.S. Naipual, Paul Theroux or a Sarah Waters, they border on factual and inevitably downplay the author's stature. But the wordy profile of Subhash Chandra, chairperson of Zee Entertainment Enterprises Private Ltd., the main promoter of the festival, is an euphoric ode to the media man, straight from the company's PR office.