The ad paper

The Times of India took boss Vineet Jain's assertion that the company is in the advertising business very seriously on October 12. Page one was on page 5, four pages of advertising preceded it. Then after page one you got two more pages of only ads, then one more page of news then three more full ad pages! Overall the 28 page main edition in Delhi had 12 full pages of ads,  and one more page with more than three quarters full of ads.