It pays to write on Tamil Nadu and CM Jayalalitha even if you are not being particularly flattering. The Economist (June 12) has a full page plus a column on the state in the Asia section of its latest issue. This includes a box headlined: 'Politics in Tamil Nadu Lights, camera, election.' The main story is headlined 'A successful show begins to pall'. The issue has eight pages of advertising from the Tamil Nadu government.