Ethical violations by the media are really piling up. This story published on the Hoot earlier this week turns out to be even more unethical than media professionals in Kerala criticised it for being. A new channel, Mangalam TV, launched with a lewd phone call featuring the state transport minister, who promptly resigned, even as he protested his innocence. Now it turns out that the channel carried out a sting using one of its own journalists, and the woman he was supposed to be talking to does not exist. The CEO of the channel went on air today to deliver an apology.