Front pages of newspapers have long been forfeited to advertisements. But one paper always leads the way in the concessions it is willing to make to the advertiser -- The Times of India. On June 21, readers were greeted with "WAKUDOKI INDIA" on the masthead instead of "THE TIMES OF INDIA". The front page had been sliced in half vertically. When you flipped that awkward half, you were greeted with the face of Virat Kohli selling Toyota. The car company apparently "makes your heart go waku-doki"!