Trust Factor
Recent figures show Indians are increasingly putting their trust--in the media. The 2012 Edelman Trust Barometer findings say that people's trust in the media has grown the fastest in India, from 50% to 70% so far this year. It was an online survey with more than 30,000 respondents which included 1000 general population respondents from each country. Despite complaints of 'frivolous' reporting and a mad rush for TRPs on TV, in India, trust in the media increased by 20 points, while in US it rose 18 points, 15 points in UK and 12 points in Italy--the first time trust in the institution of the media has risen above 50%. (HT)