Undeterred TOI

On voting day Delhiites woke up to the Times of India sporting a huge half jacket ad urging them to vote. The paper explained that since its readership was middle class it had taken it upon itself to persuade the middle class to be more politically active so that its problems would not be neglected by netas. This despite a similar exhortation in their Mumbai edition getting possibly a fraction of their readers enthused enough to vote.