Vineet Jain defines news

IN Media Watch Briefs | 03/08/2016

Vineet Jain, managing director of BCCL, on ‘leading India’s media into the future': “We are moving from pure news toward entertainment, short-form content, and fun videos. The definition of news has changed completely…Millennials want to consume content from wherever they are, especially on social media. They want to read what their friends are sharing, not what an editor chose to put on the front page.”