A TV viewer writes: 'A BJP ad across TV channels, shows Narendra Modi telling viewers in India that all they have to do is press a particular button on the EVM, and the vote would go directly to him. This is false as the vote goes to the candidate in the constituency where the voter is enrolled. Surely the channels have a duty to check the content they are broadcasting, even if it is a paid advertisement?' Maybe Mr Modi has really begun to believe that this is a presidential election.