The murder allegations against Indrani Mukherjea, founder of 9X Media and wife of former Star TV CEO Peter Mukherjea, gave TV channels their story for the day. And they got lucky. Instead of the usual spectacle of the family involved dodging the media, here were her husband and son talking freely to reporters of different channels, inviting more intrusive questions in the process. CNN IBN reporter to Ms Mukherjea's son:"What are your impressions of Peter Mukherjea? What kind of a man was he? what was your relationship with him?" And NewsX was processing all into explosive claim no. 1, explosive claim no. 2, and so on.