TV5?s telecast of a dubious story related to the late Rajshekar Reddy?s helicopter crash led to CNN IBN interviewing their boss Rajdeep Sardesai on air in his capacity as president of the Editor?s Guild (8th Jan). He was critical of TV5. Hopefully 2010 will see the media maintain a critical scrutiny of its own conduct. And CNN IBN could begin by not looping footage of a dying man, which it did in the same bulletin.