The Simhasth Kumbh at Ujjain sprang upon our consciousness on April 22 via full page ads in the highest circulated English and Hindi dailies. There was careful omission of any mention of the government of Madhya Pradesh, except for the chief minister's smiling visage. But the ads seemed to have been put in by MP Tourism. It announced that from 4 am there would be a direct telecast on Doordarshan. Competing with the devotional channels on television?