When it suits us...

IN Media Watch Briefs | 04/11/2015

When it suits its interest the TOI will even reprint an entire column from another paper. The Mint column it reprinted in its business section on November 4 was making the point that e-commerce advertisers get more mileage for their ads in offline media, because people are more receptive to advertising in the mode in which they consumer TV and newspapers. And because of the print medium's credibility. Both points which eminently serve the purpose of a media company which claims to be in the advertising business.