With more people hopping on every day on the yoga bandwagon the media is beginning to follow suit. The Zee group, unsurprisingly, has pressed its empire into service. A press release says that the companies which are lending support to this initiative are Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living, Zee Learn Limited and Zee Digital Convergence. Chairman Subhash Chandra has issued a message on the virtues of yoga.