BY Vijay Nambisan|
IN MEDIA PRACTICE
|02/10/2008
This trend needs to be stopped before more corporates see the beauty and simplicity – and economy – of claiming the kudos for an idea instead of achievement.
BY Vijay Nambisan|
IN MEDIA PRACTICE
|14/04/2008
Who cares about the aquifer, stupid? All we want is a hole deep enough for a kid to fall into. You heard Marketing, 30.91 metres.
BY Vijay Nambisan|
IN MEDIA PRACTICE
|02/12/2007
This angst of the industry is reflected in two commercials that have been aired in the last month, during the cricket series.
BY Vijay Nambisan|
IN MEDIA PRACTICE
|12/10/2007
This is a particularly juicy story, and I can just imagine how it would have been covered.
BY Vijay Nambisan|
IN MEDIA PRACTICE
|10/03/2007
This can`t be an Indian writing about another less developed nation, can it? It must be Tony Greig writing about an Indian tour, or Dean Jones in terrorist country.
BY Vijay Nambisan|
IN MEDIA PRACTICE
|30/05/2002
Making Impact
Making Impact
?
Impact is a big thing at India Today. Just
look at the masthead - which, luckily for them, most readers don`t - and you`ll
see how high-powered it is.
By Vijay Nambisan
Very few of us are in this profession purely out of
love. We may love it and care for what..
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