Advertising is content

IN Media Watch Briefs | 08/05/2013

 As they strategise to oppose TRAI's 12-minute per hour cap on advertising on TV, broadcasters are  coming up with a variety of rationales. At a Delhi meet today Jawahar Goel of Zee said that advertising is content and  since TRAI can regulate only carriage not content, it has no locus standi to propose advertising caps. (ORF roundtable)

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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