Anything for viewership

IN Media Watch Briefs | 09/04/2002

Anything for viewership

Perhaps Channel |V|`s search for Popstars, the reality show aiming to set up a band a la Spice Girls, is not getting enough viewership. So the humorous promo line "Kiska Band Bajega" is being helped along with spicier, more suggestive lines now. As in " Twentyfour of the hottest girls from across India are in Mumbai. They know what they want, and they won`t leave till they get it." Poor things, can they really recognise themselves in this description? For good measure, on Sunday the channel kicked off a new programme invitingly titled "What Women Want" with the anchor calling it "the virgin episode." Don`t break down the door, guys, it`s just a chat with a female celebrity.

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.