BARC could retaliate

IN Media Watch Briefs | 24/05/2017

The stand-off between the broadcasters of English news channels who are members of NBA and the audience measurement agency BARC threatens to become serious. If news channels protesting Republic's multiple LCN strategy turn off watermarking BARC can apparently deactivate their login for a long period and is threatening to do so. The contract the broadcasters have signed with BARC provides for that. If it does that channels which have other news counterparts such as NDTV, India Today and Times Global will be hit. They will not get viewership data for other channels as well.( MXM India)

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

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