Bhaskar's devious ways

IN Media Watch Briefs | 09/11/2012

Dainik Bhaskar is offering foreign trips as incentives to its bureau chiefs in Haryana if their stringers can meet  festival season advertising targets. Letters have gone out from executive editors, with a copy marked to the Haryana resident editor. “ Management has offered you a foreign trip as mentioned get your passports now and pack your bags!!” The letters do not say target for what. Three tier town level-1 targets are 4, level 2 targets are 4.5 and the-foreign trip–worthy target  is 7.5, presumably lakh.  The words  rupees, advertising and  lakh are not mentioned, but surely they do not mean a target of 7 news stories.

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