Bhaskar's devious ways

IN Media Watch Briefs | 09/11/2012

Dainik Bhaskar is offering foreign trips as incentives to its bureau chiefs in Haryana if their stringers can meet festival season advertising targets. Letters have gone out from executive editors, with a copy marked to the Haryana resident editor. “ Management has offered you a foreign trip as mentioned below...so get your passports now and pack your bags!!” The letters do not say target for what. Three tier town level-1 targets are 4, level 2 targets are 4.5 and the-foreign trip–worthy target is 7.5, presumably lakh. The words rupees, advertising and lakh are not mentioned, but surely they do not mean a target of 7 news stories.

TAGS

Dainik Bhaskar

Subscribe To The Newsletter

Media Watch Briefs

Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.