Bold claim

IN Media Watch Briefs | 30/12/2011

DNA has launched a fresh battle for the Mumbai market soon after the announcement of IRS Q3 2011. It released advertisements announcing that it sells 6 lakh copies in Mumbai daily. It claims that through these 6 lakh copies, advertisers actually get over 13 lakh readers through DNA alone in Mumbai, almost twice the reported 6.8 lakh readership as per IRS Q3. To support its bold announcement, its sales teams are asking planners and clients to check the level of copies in the plant directly — anytime. Rarely are circulation figures claimed by newspapers on their own, since the industry is prone to overstating facts. DNA has sought to address this issue directly by claiming the figures and better still, on its front page.

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.