ET Now told to modify ads

IN Media Watch Briefs | 17/06/2015

Aggressive marketing does not always pay. The Advertising Standards Council of India, has upheld CNBC-TV18’s complaints against the advertising campaign released by ET NOW on May 31. Of  ET NOW’s claim - “India’s No. 1 Business Channel,” it said this declaration is misleading by omission on the advertiser’s part and contravenes Chapter I.4 of the ASCI Code. It has also upheld complaints about two other claims. It advised ET NOW to withdraw the ads  or modify appropriately by 22nd  June 2015.

Subscribe To The Newsletter
The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

View More