Extra plug

IN Media Watch Briefs | 02/09/2010

Newspapers advertise their special strengths to attract readers. But advertise their advertisement content on other media to attract readers? This is now being done by the Daily News and Analysis (DNA) in Mumbai. It sends out text messages drawing attention to an advertisement, directly plugging a client, ending with "...Please call 26xxxxxx or turn to DNA for details". However, this happens about once a week, with respect to an advertisement; not yet a flood of SMSs.

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Media Watch Briefs

Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.