Fiama Di headlines

IN Media Watch Briefs | 27/10/2009

Ads have become progressively intrusive during the economic slowdown, because media outlets are desperate enough for advertising to allow any positioning demanded. But even so the  Sunday Hindustan Times (October 25) took the cake. It had a front page bathed in an ad for a bathing bar. You could read the headlines through the bubbles. Then they repeated the page inside without the soapy effect.  

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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