In its Bangalore edition on April 11 on page 3 and in its property supplement called Habitat on April 13, the Hindu carried property ads offering plots for sale which specified that they were for Brahmins only. The last time this happened a reader’s letter of protest had been published on June 22, 2012 with a response from the editor saying it was inadvertent. Meanwhile an editorial advisor to the Hindu CEO is being appointed. Is it to deal with situations like this?