On January 21, on the city page of the Delhi Times of India, there is a news item with graphics which you would be hard put to classify. Is it news? Is it an advertorial? It is on transplanting body hair to the head as a cure for balding. It quotes a Max Institute doctor in passing, it gives with images the different stages of the procedure, and it also quotes doctors from other parts of the country. There is a passing reference to a treatment offered at Mumbai's Richfeel clinics. So what do you think? Ad? Or just helpful news??