Handloom trends on Twitter!

IN Media Watch Briefs | 02/08/2016

If you thought Smriti Irani’s alleged "demotion'' to the textile ministry would banish her to the shadows, think again. In a move to whip up enthusiasm for handlooms, Irani launched a campaign on Twitter yesterday called #IWearHandlooms, posting a picture of herself in a silk saree from Bihar and requesting her followers to share pictures of themselves wearing handlooms and tag five other people. The campaign quickly started trending on Twitter with politicians like Devendra Fadnavis, Kiran Bedi, Shivraj Singh Chouhan, designer Manish Malhotra, cricketers, socialites and many others joining it. “Indian handlooms symbolise India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families,” Irani tweeted. Clearly, Irani is hellbent on dragging her textile ministry out of anonymity and into the limelight.

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