I am ahead

IN Media Watch Briefs | 14/01/2013

Guess who is claiming to be the front runner in Delhi homes post-digitisation? NewsX, with NDTV second, and CNN IBN third. Every channel is claiming striking post digitisation gains--you have to read the very fine print in the ad to see which segment of audience they are claiming leadership in. In the case of NewsX it is in the male, 35-plus audience segment.

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Media Watch Briefs

Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.