Namo-ste Apollo Hospital!

IN Media Watch Briefs | 14/11/2015
After Prime Minister Modi's speech ended at Wembley Stadium, Times Now made full use of its ratings by airing some medical advertising practically in a loop. An advertisement, made to look like a news story, highlighted Apollo Hospital's success in preforming simultaneously a liver and heart transplant surgery. At the end of the snippet which ran four times, practically back to back, a voice over clarified that this was 'informative' content and all information that was given was the 'opinion of the host'. Maybe it's time that ASCI  looks into the do's and dont's of medical advertising.


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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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