NDTV gets anti-GM rap

IN Media Watch Briefs | 28/05/2013

NDTV has landed in a PR crisis with launch of  'Improving Lives', a new series on its three  channels,  on development opportunities in India in partnership with Mahyco Monsanto Biotech India. The company is infamous for pushing its genetically modified seed varieties. NDTV's decision to associate with the company comes at a time when a worldwide 'March Against Monsanto' was organised against  its practices. The partnership has invited sharp criticism from public on the  Facebook page of 'Improving Lives'.

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