NDTV has landed in a PR crisis with launch of 'Improving Lives', a new series on its three channels, on development opportunities in India in partnership with Mahyco Monsanto Biotech India. The company is infamous for pushing its genetically modified seed varieties. NDTV's decision to associate with the company comes at a time when a worldwide 'March Against Monsanto' was organised against its practices. The partnership has invited sharp criticism from public on the Facebook page of 'Improving Lives'.