Industry publications are seeing NDTV's closure of NDTV Profit as a bid to exit before Raghav Bahl's Bloomberg Quint launches in a few months, to be the third player in the business news television space after CNBC-TV18 and ET Now. Instead Profit will become NDTV 24X7 Prime, offering technology, infotainment and entertainment. NDTV's business news content will transfer to NDTV 24x7.