The next stage in Facebook's relentless advertising push for Free Basics is a single page ad which appears on January 7 only in the Times of India and the Hindustan Times. In it Mark Zuckerberg ups the ante, personally urging people to respond to TRAI's consultation on whether free basic internet services should be offered in India. And posing it as a way to obtain "vital services for communication, education, healthcare, employment, farming and women's rights."