Now paid headlines

IN Media Watch Briefs | 04/06/2010

On 31 May, it was HT which used italics on the front page to link the Volkeswagon ads. On June 2, it was the TOI, Mumbai which turned all its Ts in headlines, including the one in Masthead, into a blue clover, the emblem of a new mobile service provider in Mumbai. The same day both Indian Express and DNA Mumbai editions also sold the banner headline space for an advertisement by Uninor.

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Media Watch Briefs

Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.