Opportune advertising

IN Media Watch Briefs | 16/03/2012

Kashmir's English daily Kashmir Monitor has become the first from the valley to go ahead and advertise itself in a big way. The daily's ad campaign is running on Neo Sports, which is also the host broadcaster of Asia Cup cricket being played in Bangladesh. "Well, that is what competition is all about," said Shamim Meraj, the young editor of the newspaper. (IANS)

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