Readership cartwheels

IN Media Watch Briefs | 26/11/2009

Who writes the front page stories on the latest readership survey figures: the editorial staff or the marketing staff?  Check out the Times of India and the Hindustan Times stories. TOI brags about itself as only that paper can, and  HT finds circuitous ways of getting around the fact that it has lost out to TOI in overall readership.

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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