Regional blitz

BY ninan| IN Media Watch Briefs | 17/05/2004

The Congress party says that it did do a lot of print and television advertising: only it chose to do it in the regional media, with 90 per cent of the party’s ad spend being in such outlets:in Meerut, Shimoga and Kutch. Between March 2 and May 10, s

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

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