Media, both print and TV, do like sexing up events. For instance, Headlines Today's Gaurav Sawant said Rahul Gandhi "will aggressively" lead on the land issue even before he had spoken at the rally. The same channel later, with Rajdeep Sardesai anchoring the midday show, debunked Rahul's speech. Today, Badshah Sen's opinion was that Gandhi's speech in Lok Sabha would be "memorable" even as the breaking news was the scion would speak. When Pakistan only "deplored" the arrest of Masarat Alam, The Hindu had said "Pak slams Alam's arrest". All planned morchas are routinely described as "mamoth" even before they are held. Adjectives, apparently come cheap.