After two months of speculation about when the India Today masthead would change to reflect Shekhar Gupta's takeover there, it turns out it won't. Proprietor Aroon Purie sent around an internal mail which said that that they had agreed to "restructure our arrangement to our mutual benefit". Gupta is being redesignated editorial advisor for the group while Purie will go back to being chief editor. Gupta will pursue his "creative and entrepreneurial interests", Purie said. Gupta tweeted meanwhile that Purie was speaking for both of them. Now what went wrong there?