A hoarding has sprung up at the entrance to Delhi's Khan Market featuring a large picture of Zee's Sudhir Chaudhary, the indefatigable Modi cheerleader. While Chaudhary dominates, two lesser known faces are at the bottom of the hoarding which reads, "Poora desh aapke saath hai." (The nation is with you.) No way of knowing whether the reference is to PM Modi (whose face or name does not figure anywhere) or to Sudhir Chaudhary.