While the News Broadcasters Association may be smugly patting itself for initiating a self-regulatory framework, that includes the prohibiting obscenities and explicit language, a little TV news watching may prove useful. On Rajdeep Sardesai's primetime India@Nine the topic being discussed on Wednesday night was watching porn in the Karnataka Assembly. Panellist, feminist-activist Madhu Kishwar, making a point on the Indian male libido, used the word masturbate. Panellist number two, Suhel Seth, every news channel's favourite rent-a-quote, repeated it loud and clear. In the meantime, entertainment channels bleep out words like 'beef' and 'jerk'.