The TOI keeps the Hoot on its toes. Sept 8 saw a new innovation. Not private treaties, not paid news, but a ‘welfare initiative’ from the Times Group. It got an eight column top spread on a news page. A treatment for chronic pain called functional manual therapy, the venture’s name is Vardan, Hritik Roshan endorsing it, and phones nos for appointments are helpfully provided. No talk of charges on the website. So what is this new animal?