TV ratings revamp

IN Media Watch Briefs | 20/11/2013

Exchange for Media reports that the Ministry of Information and Broadcasting has accepted the recommendations of the TRAI on guidelines for accreditation of TV rating agencies. TRAI has said that the minimum number of homes that a rating agency should measure should be 20,000 within 6 months of the implementation of the guidelines, after which the number should be increased by 10,000 every year to reach 50,000.

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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