With love from NDTV

IN Media Watch Briefs | 21/10/2012

When the Tata Starbucks venture gets a longish special on NDTV and the enormous backdrop not only has the logos of both companies but a big band going across saying Tata Starbucks Limited, you wonder at the nature of the programme. The panelists--Ratan Tata and Howard Schulz, chairman and CEO of Starbucks. The anchor? Vikram Chandra.The talk? Lots of stuff on social values. The audience? Lots of young people asking questions about business values and so on. A nice warm, fuzzy feelgood launchpad that is mutually beneficial, doubtless.

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