Covering
Bihars wedding of the year.
The focus of all these newspapers were the costly pandal, delicious foods and the cooks brought from different cities. They were less concerned about the expenditure incurred by this gala event.
"I haven`t seen any newspaper in my life time
carrying such an insignificant news report as the headlines. so what if Laloo`s
daughter gets married? So what`s great in that. I can`t understand the logic
behind making this news report an important item. Because of these kinds of
publicity people like Laloo show off. Shame on you, Editor, who ever you
are.."
This was one of the comments posted on The Times of
India website and there were more of the same kind. . It was really very
difficult to digest the kind of news selected for the headlines in a
prestigious daily. When the danger of war was looming over the country, how can
any responsible media afford to spare its valuable space for describing the
quality of food served at the wedding dinner, or to describe the political
who`s-who who graced this occasion, along with a bunch of film stars. The Times
of India took the lead in posting a lot of stories related to the wedding of
Rohini Achraya, daughter of Chief Minister Rabri Devi and Laloo Yadav.
The media hype created by the Times of India was comparable to some local Hindi
newspapers published from Patna such as the Hindustan and Dainik Jagran which
virtually turned over their front pages for days to this event. The focus of
all these newspapers were the costly pandal, delicious foods and the cooks
brought from different cities. Some newspapers went to describe this marriage
as a royal marriage, comparable to that of any princess. The newspapers were
full of coloured photographs right from haldi kalash to Bidai. Stories
were also published on the landau(buggy) that was donated to Bihar police by
the Maharaja of the Dumraon estate.
They were less concerned about the expenditure
incurred by this gala event. Even a rough estimate would indicate that it would
have been in the range of Rs 10 to 15 crores. Who paid for the special
chartered plane for politicians from almost every political party to attend
this function? Though some newspapers did stories on how politicians forceably
took away more than 60 brand new cars of latest model of Maruti, Hyundai or
Indica, A lot more questions could have been asked.
Laloo Yadav is a master politician who knows the art
of remaining in the media limelight for whatever reason. It has to be decided
by the media that governance and polity is a serious thing. It`s not a street
chhap nautanki show to entertain people. Unfortunately some section of the
media have made Laloo a saleable commodity. Recently, in a seminar on the role of
media in Patna, the resident editor of the Times of India publicly claimed that
Laloo is his necessity. He cannot afford to ignore him otherwise his news paper
will be treated like "EPW(Economic and Political Weekly) or
Mainstream." (Serious academic journals).
Certainly the media has to look beyond Laloo. It is s not true that only Laloo makes news in Bihar. The state is very vibrant, culturally rich and a lot of social churning is taking place. Many new experiments are taking