Advertising or what?

IN Media Watch Briefs | 24/05/2002
Advertising or what

Advertising or what?


After India Today’s Impact features you have Outlook’s Spotlight. Neither make it clear that the copy on these pages is essentially advertorial. Spotlight features eight pages of copy on industry leaders, calling it the Gilt-Edged Club. The advertisements on the opposite pages. are from the same companies. And the copy is laudatory. But the font and page display is the same as in the news. It would be nice if an ad supplement was clearly labeled as such.


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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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