Falling reach

IN Media Watch Briefs | 03/10/2002

Falling reach

Falling reach

The latest Indian readership survey (1RS 2002) has not only triggered a war of claims between the Time of India and the Hindustan Times, it has also revealed a stagnation in the reach of the leading satellite TV entertainment channel. It says Star¿s reach is stagnating at 54million, the same as last year, and that of Sony has fallen from 67 million to 41 million. Zee¿s reach has dipped even more sharply from 66 million to 36 million.

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.