Moolah from Mann Ki Baat

IN Media Watch Briefs | 08/12/2016

Mann Ki Baat, Prime Minister Narendra Modi's monthly address to the nation on All India Radio, brought the public broadcaster gross revenue to the tune of Rs 4.78 crore from advertisements during 2015-16. Quoting the minister for information and broadcasting Rajyavardhan Rathore, a Hindustan Times report said that only the broadcast on All India Radio had been monetised -- and not other platforms like web portals or app based services on which it was live-streamed. A survey carried out by the audience research unit of the AIR directorate general recently found that 446 million people had been exposed to Mann ki Baat. Evidently, what the PM says has value in more ways than one.                         

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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